At the City Council meeting of December 13, 2021, the City Council discussed and approved issuing a Request for Proposal (RFP) to retain a firm to conduct an Economic Opportunities Study of Pacifica. This study would analyze the current and future economic opportunities in each of the City’s business zones, an exploration of key economic opportunity sites in Pacifica (including the Beach Boulevard Hotel Site, the Quarry Site, and the potential for a Pacifica Downtown in the Palmetto/ Sharp Park area), recommendations on potential updates to the City’s Economic Development Strategic Plan and related opportunities. The study will also include a robust public engagement process.

In preparation for this study, staff analyzed and consolidated the Commercial Area Business Geographic Zones (or “Geo Zones”) in Pacifica from the 23 zones used in the past to 5 zones:

• Pacifica Manor, includes Fairmont 
• Sharp Park
• Rockaway Beach, includes Vallemar 
• Linda Mar, includes Park Pacifica 
• Pedro Point

The 5 zones were designed to meet the State’s requirements that Sales Tax data can only be reported publicly if there are 4 or more revenue generating businesses in a given Geo Zone or Business Category and that no one business in this grouping makes up 80% or more of the revenue reported to the public

Final Economic Opportunity Study Documents:

• Attachment 1 - Executive Summary - Economic Opportunities Study
• Attachment 2 - Pacifica Economic Opportunity Study
• Attachment 3 - List of Economic Opportunities
• Attachment 4 - Opportunity Site Revenue Estimates
• Attachment 5 - Economic Opportunity Timing List